linkedin-abm-1to1-few-many
Installation
SKILL.md
LinkedIn 1:1 / 1:few / 1:many ABM
The account-based advertising skill for LinkedIn - how to run 1:1 (single whale account), 1:few (named account lists), and 1:many (vertical/segment) campaigns, including personalized 1:1 ad creative.
Core Principle
ABM campaigns are not just about targeting your ideal accounts - they are about reaching them. A perfectly targeted list that only reaches 15% of its companies is wasting 85% of its potential.
ABM Campaign Types
| Type | Accounts | Targeting Method | Best For |
|---|---|---|---|
| 1:1 | Single company | Add company name directly to targeting | Whale accounts, strategic deals |
| 1:few | Up to 10-20 companies | Company list upload | Named account programs |
| 1:many | Multiple companies (industry, segment) | Company list or native targeting | Vertical campaigns, segment-level ABM |
1:1 campaigns: Simply add the company name to your targeting. The simplest approach, but only works for large enough companies with enough LinkedIn members.
1:few and 1:many campaigns: Use list-based targeting for better optimization and performance tracking. You can technically add companies one by one, but lists unlock better analytics.