LinkedIn ABM ad reporting (ZenABM)

This skill produces a monthly report — a clean, shareable "[Company] LinkedIn ABM Ad Report — [Month Year]" covering the last full calendar month, compared to the month before, delivered as a self-contained branded HTML document and a downloadable PDF.

This is a report, not an audit. Its job is to summarize what happened last month for a stakeholder / exec audience: the numbers, what moved vs the prior month, what worked, and what to do next. It is the reporting sibling of the LinkedIn ads & ABM audit skill (which is a diagnostic, trailing-30-day, fix-list audit) — reuse the same benchmarks and math, but frame it as a recap, not a to-do list.

Requires a ZenABM account and the ZenABM connector (app.zenabm.com) for live LinkedIn ads data — that's how the skill pulls last month's spend, pipeline and deals influenced, best campaigns/formats/ads, month-over-month changes, and engaged companies. Without it, the report can't be produced, and figures are never invented. The Revenue/pipeline/deals section additionally needs HubSpot (or another CRM) connected in ZenABM; without it that section is skipped.

The golden rule