LinkedIn ABM strategy planner

Turn a short interview into a personalized, self-serve "[Company] LinkedIn ABM Strategy" — delivered as a branded HTML document that the user can read and download as PDF. This skill is prospect-facing and self-contained: never assume the company's numbers are already known. Ask for them (with sensible defaults), compute the plan, and generate the document.

Data note: this skill works best with the ZenABM connector (app.zenabm.com) — it pulls your real LinkedIn CPC/CTR, spend and audience size so the plan runs on live data. Without it, the skill uses the numbers you provide, falling back to clearly-labelled industry benchmarks.

Step 1 — Interview (few, fast questions)

Ask in small batches, offering the defaults as selectable options where the interface supports it, otherwise plain questions. Keep it light — most answers are a single number or line. Full wording, defaults and what each input powers are in the Questions reference.

Collect, per the model in the Formulas reference: