linkedin-ads
Installation
SKILL.md
LinkedIn Ads Management
Orchestrator for all LinkedIn Ads tasks. Route to the correct sub-skill based on the user's request.
Methodology
This skill implements a full-funnel, 5-Stage Demand Engine approach to LinkedIn Ads that prioritizes audience precision, Thought Leader Ads, and systematic scaling through audience penetration.
Routing Logic
Determine what the user needs and load the relevant reference files:
| User Intent | Load These Files | When to Use |
|---|---|---|
| Build a new campaign plan | references/full-funnel-framework.md, references/campaign-structures.md, references/audience-sizing.md, references/bidding-strategy.md, references/launch-checklist.md |
New client onboarding, new campaign setup, media plan creation, budget allocation |
| Analyze performance data | references/benchmarks.md, references/bidding-strategy.md, references/scaling-strategy.md |
Weekly/monthly reporting, diagnosing underperformance, optimization recommendations |
| Audit an existing account | references/audit-checklist.md, references/benchmarks.md, references/audience-sizing.md |
New client audit, periodic health check, account takeover, identifying issues |
| Creative development | references/creative-strategy.md, references/copy-audit-framework.md, references/conversation-ads.md, references/document-ads.md |
Ad copy, creative briefs, format selection |
| Scaling decisions | references/scaling-strategy.md, references/bidding-strategy.md, references/audience-sizing.md |
Increasing budgets, adding campaigns, expanding audiences |