linkedin-creator-campaign-launch

Use for a first (or fresh) B2B creator campaign on LinkedIn. Produces a live campaign in about 30 days with per-creator tracking. This is a channel to build, not a one-off media buy.

Week 1 — define the ICP and the offer

• narrow to specifics: role, company size, vertical, the exact problem. "RevOps leads at 50–200-person SaaS companies drowning in manual reporting," not "B2B SaaS marketers"
• pick ONE conversion event: trial, demo, or lead magnet
• build an angle, not a script — give creators the problem, the proof, and the link, then let them say it in their own voice

Week 2 — find and vet creators

• audience-ICP fit over follower count, always: a creator with 4,000 on-target followers beats one with 80,000 mixed
• read the comments — are the right job titles responding?
• start with 3–5 creators: enough to compare performance, few enough to manage

Week 3 — brief, price, go live

• one-page brief: problem, proof point, guardrails, tracked link
• price per post; judge on cost per qualified lead. Creator campaigns benchmark far below LinkedIn Ads CPL (network median ~€18 vs €55–90)
• stagger publishing across the week — early signals from the first posts inform the rest