measure-creator-roi
Installation
SKILL.md
Use when measuring or reporting creator-led growth. Produces an honest ROI readout a CFO can interrogate. The core problem: creator content converts on a considered timeline, and direct-response measurement habits systematically undercount it.
Fix the attribution first
- window: 14–30 days, not 7. Median time-to-MQL on a creator-sourced click runs 9–14 days (vs 2–4 for ads) — buyers read, save, consult colleagues, then convert
- view-through: lift studies show 8–15% incremental traffic that never credits to the post; measure it or accept undercounting
- separation: keep creator-sourced clicks out of the organic-LinkedIn bucket
Correcting these three typically recovers 2–3× in reported ROI without changing a dollar of spend.
Measure the funnel
Standard waterfall — spend → qualified clicks → MQL → SQL → opportunities → closed-won — with a behavioral click definition: tracked AND ≥30 seconds on-site. Reference points from network data: CTR on creator posts runs ~8–14% (vs under 1% for sponsored content), CPL ~€15–25 mid-market vs €55–90 on ads, MQL→SQL ~35–45%.