Meta Ads for B2B SaaS - Overview

Why Meta works for B2B, how the algorithm works (Andromeda + Gem), and the operating model for running Meta ads for B2B SaaS with $30K+ ACV.

Why Meta for B2B SaaS

Meta gets a bad rep in B2B. People think Facebook is full of junk and you can't reach B2B buyers. That's wrong - when done right:

• ~50% lower cost per lead vs LinkedIn in many cases
• Lower cost per qualified opportunity when audience quality is validated
• B2B SaaS companies regularly drive 100+ scheduled demos/month at sub-$1,000 cost per demo, with $2-4K cost per opportunity (mid-market and enterprise).

The catch: You can't sell to everyone. B2B success on Meta depends on data quality and creative doing the targeting work - not Meta's native B2B targeting (which is weak). And you're on a discovery platform, not a search engine - people are scrolling, not shopping.

How the Algorithm Works: Andromeda + Gem