Campaign Structure for B2B Meta Ads - High-ACV SaaS

How to structure Meta campaigns for B2B SaaS with $30K+ ACV. Covers the three phases (ABO to CBO to Advantage+), campaign architecture, settings, and the 12-month scaling roadmap.

The Three Phases of Campaign Structure

Phase 1: Audience Validation (ABO - Ad Set Budget)

Purpose: Determine which audience sources produce quality leads before spending on creative testing.

When to use: Starting Meta for the first time, launching a new offer, entering a new market segment.