meta-optimization-playbook
Installation
SKILL.md
Meta Ads Optimization Playbook - B2B SaaS
What to do when things go right, wrong, or sideways. Decision trees, weekly cadence, thresholds, and benchmarks for managing B2B SaaS Meta accounts ($30K+ ACV).
Core Rule: Meta Thinks in Weeks, Not Days
Single-day or 3-day fluctuations are normal. Meta rotates audiences, tests delivery patterns, and adjusts. Never make decisions based on less than 7 days of data. Check results weekly, not daily.
The most common way to kill a winning campaign: Making changes every 2-4 days because a metric dipped. Let it run.