MOVE GTM diagnostic

A structured assessment that runs a company through Sangram Vajre's MOVE framework and returns a diagnosis: which fit stage they are truly in, where their GTM is misaligned, and what to fix before they scale or automate. Think of it as a GTM MRI — it exposes weakness across Market, Operations, Velocity and Expansion so you don't scale a broken motion.

Run this before building anything. The most common GTM failure is scaling — or automating — a motion that was never sound. This skill is the "diagnose before you build" step. Its output is the strategy layer other engines are built on.

When to run it

• Before standing up any GTM engine (outbound, inbound, deal process).
• When a company believes it has a "marketing problem" or a "sales problem" — it usually has a GTM problem.
• When growth has stalled at a revenue threshold (the "valley of death" between stages).
• When teams are misaligned on who the customer is, what the motion is, or when to scale.

The core principle

Companies fail not for lack of a good product, but because of a broken GTM process — and because they try to scale before they know which stage they are actually in. You cannot scale Problem-Market Fit. The diagnostic's first job is to locate the true stage; everything else follows from that.

Step 1 — Establish the fit stage (the 3 P's)