roi-business-case

Purpose & When to Use

Single-number ROI cases lose credibility the moment finance sees them. A seller who shows one big, optimistic figure looks exactly like what they are — a seller. The buyer's internal reviewers discount it on sight, and the champion is stuck defending a number they didn't build and don't believe. Gal's fix is to model a range: worst, average, and best case. Showing the downside is what makes the upside believable. It signals you're impartial, it survives a skeptical finance review, and it pre-handles the "you're inflating this" objection before anyone raises it.

This skill builds that case. It takes the buyer's root-cause problem and baselines, models three scenarios with explicit assumptions, and produces a one-page business case the champion can carry into procurement and finance and actually defend.

Run this skill when any of these are true: