seo-topic-shaping

Installation
SKILL.md

Assign the correct content format to every surviving topic. Not every keyword becomes a blog post. The format decision determines the page's purpose, structure, CTA, and ranking mechanics. Get it wrong and the content fails regardless of how well it was written.

Invocation

/topic-shaping

Example: runs after /business-fit-filter, or call standalone and paste the filtered keyword list.


Step 0 — Context Check

If called standalone: ask for (a) the filtered keyword list with SERP qualification notes and (b) the Account Intelligence Document (for understanding the product and existing content structure).

If called from /topic-research: use the filtered list from Phase 5 and the SERP format notes from Phase 4.


Step 1 — Format Decision Per Topic

Installs
24
GitHub Stars
99
First Seen
Jul 28, 2026
seo-topic-shaping — swan-gtm/gtm-skills