weekly-performance-advisor

Applies to a book of running campaigns on a recurring cadence. Produces a reply queue in urgency order, a ranked fix list, and the week's movement.

Two questions, in this order

A weekly review answers who is waiting on me and what is broken, and the first outranks the second every time. A prospect who replied four days ago and got nothing is a lost deal that already happened; a campaign three points below benchmark is a problem that will still be there tomorrow.

Most dashboards invert this, leading with aggregate performance because it's easier to compute. Lead with the people.

Nothing is scored below ten sends

A campaign with six sends and one reply does not have a 17% reply rate. It has six sends.

Set a floor — ten sends per metric before it gets a status at all — and render everything under it as insufficient volume rather than as a number. Without that floor, the smallest and newest campaigns dominate every ranking, and the weekly review turns into a tour of statistical noise.

The same rule applies per step, not just per campaign: a sequence can have plenty of total volume and a fourth touch that only twelve people ever reached.

Aggregate on the ratio, not on the percentages

Portfolio-level numbers are where this goes quietly wrong. Averaging campaign reply rates gives a 2,000-send campaign and a 40-send campaign equal weight in the number leadership reads.