Account Based Marketing Review

Use this skill to convert account-based marketing, target account, intent signal, personalization, sales alignment, and pipeline-influence questions into a concrete artifact with owners, gates, metrics, and recovery paths.

Workflow

1. Identify ICP, account tiering, target account source, buying committee, strategic trigger, message wedge, sales owner, channels, privacy constraints, and pipeline goal.
2. Read references/account-based-marketing-patterns.md.
3. Classify the motion as one-to-one strategic account, one-to-few segment cluster, one-to-many programmatic ABM, expansion ABM, partner ABM, or reactivation ABM.
4. Define account selection, signal thresholds, personalized offer, channel plan, sales/SDR handoff, suppression rules, measurement model, and learning loop.
5. Produce ABM plan, state machine, decision table, event schema, campaign checklist, and account action plan.

When not to use

• Do not use for generic advice the base model already handles without this skill's specific artifact contract.

Guardrails