Brand Trust Review

Use this skill to convert a brand trust, proof, claims, privacy promises, pricing clarity, support reputation, and customer confidence question into a concrete artifact with owners, gates, metrics, and recovery paths.

Workflow

1. Identify audience skepticism, category expectations, risk perception, claim types, proof assets, pricing/checkout trust, and support reputation.
2. Read references/brand-trust-patterns.md.
3. Classify trust surface: awareness page, pricing/checkout, onboarding, store listing, privacy/security page, AI feature, marketplace profile, or support flow.
4. Evaluate promise/proof fit, specificity, reversibility, human support, policy clarity, visual credibility, social proof quality, and failure recovery.
5. Produce trust audit, claim/proof matrix, decision table, event schema, copy guidance, and risk checklist.

When not to use

• Do not use for generic advice the base model already handles without this skill's specific artifact contract.

Guardrails