Landing Page Critique

Use this skill to turn a landing page into a clear conversion argument.

Workflow

1. Identify audience, traffic source, product maturity, and desired conversion.
2. Read references/landing-page-patterns.md.
3. Evaluate message, proof, product demonstration, CTA path, objections, trust, and measurement.
4. Separate positioning problems from UI polish problems.
5. Produce prioritized copy/layout experiments.

When not to use

• Do not use for generic advice the base model already handles without this skill's specific artifact contract.

Guardrails