Market Research Synthesis

Use this skill to collect market truth and transform it into original strategy.

Workflow

1. Define the category, buyer/user, product type, geography, and business model.
2. Read references/research-synthesis-method.md.
3. Build a competitor set: leaders, fast followers, niche winners, substitutes, and failed/low-rated products.
4. Extract patterns: promises, pricing, onboarding, UX conventions, distribution, complaints, and support issues.
5. Separate category table stakes from differentiation opportunities.
6. Produce an original synthesis: what to copy as table stakes, what to avoid, what to improve, and what new wedge to own.

Source verification

• Research current primary surfaces at use: official product/pricing pages, stores, changelogs, documentation, and attributable user evidence.
• Record URL, access date, geography, plan/currency, and whether each statement is observed fact, user report, inference, or judgment.
• If browsing or source access is unavailable, produce a research plan and mark market claims unverified instead of filling gaps from memory.