Subscription Price Increase Retention Review

Use this skill to convert subscription price increase, retention plan, grandfathering, save offer, annual migration, churn risk, consent notice, cancellation recovery, support script, refund path, and price-change experiment questions into a concrete artifact with owners, gates, metrics, and recovery paths.

Workflow

1. Identify affected plans, cohorts, tenure, usage, willingness-to-pay, discount/contract status, billing channel, region, renewal date, churn risk, platform rules, consent/notice requirements, grandfathering choices, save offers, support paths, churn forecast, and guardrail metrics.
2. Read references/subscription-price-increase-retention-patterns.md.
3. Classify the situation as broad price increase, cohort-specific increase, grandfathering sunset, annual-plan migration, packaging change, trial-to-paid price change, regional adjustment, or high-risk churn recovery.
4. Build explicit matrices before recommending offers:
   • cohort matrix: plan, tenure, usage/adoption, billing channel, region, renewal window, churn risk, support/refund history, and price-change treatment;
   • discount/contract matrix: list price, current discount, contract term, sales exception, grandfathered status, usage overage exposure, renewal clause, and migration offer;
   • channel rule matrix: direct, App Store, and Google Play notice/consent, cancellation, renewal, refund, receipt/webhook, and fallback states.
5. If the rollout is already live or noisy, produce an incident readback matrix before recommending continuation: region × channel × plan/package × discount/grandfathering/education/enterprise-contract cohort × renewal window × churn/refund/complaint/support/sales-escalation signal.
6. Decide launch sequence by renewal window: block unverifiable channels, delay cohorts too close to renewal unless notice is already valid, separate contract-governed accounts from self-serve automation, and pre-approve every exception owner.
7. Define cohort strategy, value narrative, notice timeline, consent path, grandfathering/save-offer policy, cancellation recovery, support macros, sales exception thresholds, refund handling, experiment/holdout plan, revenue/churn/LTV monitoring, and rollback/mitigation triggers.
8. Produce subscription price-increase retention review, state machine, decision table, event schema, cohort checklist, support plan, and net-revenue monitoring plan.

When not to use