ideate

Follow these steps:

1. Seed

Decompose the opportunity, then establish:

• The opportunity: what could be better?
• Hard constraints: truly non-negotiable (timeline, budget, technical limits, values)
• Soft preferences: nice but not required
• Success criteria: how you'll recognize a good idea

Announce constraints — they become the step 4 filter.

2. Diverge

Generate many raw ideas without evaluating. Quantity over quality. Work through: