Ad Creative Fatigue Detector

Systematic framework for detecting, predicting, and resolving ad creative fatigue across Google, Meta, LinkedIn, TikTok, Reddit, and X. Includes decay analysis formulas, platform-specific frequency thresholds, rotation strategies, and statistical significance calculations.

Capabilities

1. Frequency-CTR Decay Analysis - Quantify the relationship between ad frequency and performance decline
2. Creative Lifespan Prediction - Estimate when a creative will exhaust its effective audience
3. Platform-Specific Thresholds - Apply correct fatigue benchmarks per platform
4. Refresh Strategy Recommendations - Determine what level of creative change is needed
5. A/B Rotation Analysis - Manage creative rotation for continuous performance
6. Statistical Significance - Determine if observed fatigue is real or random noise

Fatigue Detection Framework

The Fatigue Signal Matrix