amazon-ads-optimizer
Installation
SKILL.md
Amazon Ads Optimizer
Optimize Amazon Advertising campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display. Covers ACOS vs TACOS analysis, search term report mining, bid strategy selection, campaign structure best practices, and Amazon-specific performance formulas and benchmarks.
Capabilities
- Sponsored Products Optimization: Keyword harvesting, bid management, negative keyword pruning
- Sponsored Brands Strategy: Headline Search Ads, Store Spotlight, Video format selection
- Sponsored Display Targeting: Product targeting, audience targeting, views remarketing
- ACOS/TACOS Analysis: Profitability analysis at campaign, product, and portfolio level
- Search Term Mining: Identify high-converting queries, add negatives for waste reduction
- Bid Strategy Selection: Dynamic bids (up/down), fixed bids, rule-based automation
- Campaign Structure: Auto → Manual graduation, match type segmentation