Audience Expansion Strategy

Develops comprehensive audience expansion strategies including lookalike/similar audience creation, seed audience quality optimization, audience layering techniques, exclusion strategies, interest vs behavioral targeting, platform-specific audience features, and Customer Match / Custom Audience setup.

Capabilities

• Lookalike/Similar Audience Building: Platform-specific creation and sizing
• Seed Audience Optimization: Quality scoring and minimum size requirements
• Audience Layering: Combining audiences for precision targeting
• Exclusion Strategies: Preventing waste on existing customers and converters
• Interest vs Behavioral Targeting: When to use which approach
• Platform Feature Comparison: Advantage+, Optimized Targeting, etc.
• Customer Match Setup: First-party data upload across platforms
• Audience Size Recommendations: Right-sizing by platform and budget

Workflows

1. Audience Expansion Framework