Campaign Structure Auditor

Performs comprehensive Google Ads account structure audits covering ad group strategy (SKAG vs STAG vs themed), duplicate keyword detection, match type distribution, ad group health, and naming convention enforcement. Outputs actionable recommendations with severity ratings.

Capabilities

• Ad Group Strategy Assessment: Evaluate SKAG, STAG, and themed ad group approaches
• Duplicate Keyword Detection: Find keyword overlap across campaigns and ad groups
• Match Type Audit: Analyze broad, phrase, and exact match distribution
• Ad Group Health: Check keyword-to-ad-group ratios, empty ad groups, RSA coverage
• Naming Convention Enforcement: Validate campaign/ad group naming patterns
• Quality Score Analysis: Correlate structure issues with Quality Score impact
• Budget Waste Identification: Find structural causes of wasted spend

Workflows

1. Full Account Structure Audit

Step 1: Pull account inventory