Dayparting Scheduler

Analyzes hour-of-day and day-of-week ad performance to generate bid adjustment schedules, time zone strategies for multi-geo campaigns, and platform-specific dayparting configurations. Includes bid modifier calculations, heat map generation, and B2B vs B2C scheduling patterns.

Capabilities

• Hour-of-Day Analysis: Performance breakdown by hour with statistical significance
• Day-of-Week Optimization: Identify top and bottom performing days
• Bid Modifier Calculation: Data-driven bid adjustments by time slot
• Multi-Geo Time Zone Strategy: Coordinate schedules across time zones
• B2B vs B2C Pattern Templates: Pre-built schedules for common verticals
• Platform-Specific Scheduling: Google, Meta, LinkedIn, TikTok, Reddit capabilities
• Heat Map Generation: Visual performance grids by hour × day

Workflows

1. Performance Data Collection

Google Ads — Pull hourly performance: