first-party-data-strategy
Installation
SKILL.md
First-Party Data Strategy
Build a comprehensive first-party data strategy for the post-cookie era. Covers Enhanced Conversions setup for Google and Meta, server-side tracking architecture, Customer Data Platform (CDP) integration, Google Consent Mode v2 configuration, first-party cookie strategies, privacy-preserving measurement, and data clean rooms.
Capabilities
- Enhanced Conversions: Setup for Google Ads and Meta Conversions API (CAPI)
- Server-Side Tracking: GTM Server-Side, Meta CAPI, LinkedIn CAPI architecture
- Consent Mode v2: Google Consent Mode with Basic and Advanced modes
- CDP Integration: Connect first-party data to ad platforms via CDPs
- First-Party Cookie Strategies: Maximize cookie lifespan and data quality
- Privacy-Preserving Measurement: Aggregated reporting, differential privacy
- Data Clean Rooms: Google Ads Data Hub, Meta Advanced Analytics overview