Google Shopping Optimizer

Optimize Google Shopping campaigns end-to-end: product feed quality, Merchant Center diagnostics, disapproval resolution, supplemental feed strategies, campaign segmentation with custom labels, competitive pricing analysis, and GTIN/MPN/brand compliance. Includes Shopping campaign vs Performance Max comparison guidance.

Capabilities

• Product Feed Optimization: Improve titles, descriptions, images, and attributes for higher relevance
• Merchant Center Diagnostics: Identify and resolve product disapprovals and warnings
• Supplemental Feed Management: Override and enrich primary feed data without modifying source
• Custom Label Strategy: Segment products by margin, seasonality, performance tier, or price range
• Competitive Pricing Analysis: Monitor price competitiveness and adjust bidding accordingly
• GTIN/MPN/Brand Compliance: Ensure product identifiers meet Google requirements
• Shopping vs PMax Comparison: Data-driven guidance on campaign type selection

Workflows

1. Product Feed Audit