LinkedIn Ads Targeting

Comprehensive LinkedIn Ads targeting strategy for B2B advertisers. Covers job title and seniority targeting, company size and industry filters, Matched Audiences (website, email, lookalike), account-based marketing (ABM), Lead Gen Form optimization, ad format comparison, and cost benchmarks.

Capabilities

• B2B Audience Building: Target by job title, function, seniority, company size, industry, skills
• Matched Audiences: Website retargeting, email list upload, lookalike expansion
• Account-Based Marketing (ABM): Company list upload, decision-maker targeting
• Lead Gen Form Optimization: Form design, field selection, conversion rate improvement
• Ad Format Strategy: Sponsored Content vs InMail vs Text Ads vs Conversation Ads
• Cost Benchmarking: CPC, CPM, CPL ranges by industry and objective
• Audience Size Guidance: Minimum sizes for delivery and optimization

Workflows

1. Build a B2B Target Audience