Media Plan Builder

Creates comprehensive media plans including channel mix recommendations by objective, budget allocation by flight/phase, CPM/CPC/CPA projections by platform, reach and frequency estimation, and funnel stage mapping from awareness through conversion.

Capabilities

• Channel Mix Recommendations: Platform selection based on objective and audience
• Budget Allocation: Phase-based budgeting with ramp-up and optimization periods
• Cost Projections: CPM, CPC, CPA, and ROAS estimates by platform and vertical
• Reach & Frequency Estimation: Audience sizing and optimal frequency caps
• Funnel Mapping: Awareness → Consideration → Conversion stage planning
• Flight Planning: Campaign phasing with learning period budgets
• Template Generation: Exportable media plan tables

Workflows

1. Media Plan Development Process

Step 1: Gather inputs