Meta Ads Diagnostics

Comprehensive diagnostic toolkit for Meta (Facebook/Instagram) advertising campaigns. Covers Learning Phase management, creative fatigue detection, audience overlap resolution, Advantage+ Shopping optimization, and platform-specific metric analysis.

Capabilities

1. Learning Phase Diagnosis - Identify why campaigns are stuck, how to exit faster, and when resets occur
2. Breakdown Effect Analysis - Detect when granular breakdowns distort performance signals
3. Audience Overlap Detection - Find and resolve overlapping audiences cannibalizing performance
4. Creative Fatigue Signals - Measure frequency vs CTR decay and predict creative lifespan
5. Advantage+ vs Manual Comparison - Determine when ASC outperforms manual campaign structures
6. Meta-Specific Metrics Analysis - Interpret CPM, ThruPlay, Hook Rate, Hold Rate, and Quality Ranking

Meta-Specific Metrics Reference