MMM Budget Planner (Meridian)

Overview

Uses Google's open-source Meridian framework to build Marketing Mix Models from cross-platform ad data. Provides causal ROI estimates, budget optimization, and forward-looking projections.

When to Use

• "What's the true ROI of each channel?"
• "How should I allocate my budget across platforms?"
• "What happens if I shift $5K from Meta to Google?"
• "Train an MMM model on my data"
• "Run a budget scenario"
• "How are my campaigns pacing?"

Available Scripts