multi-channel-reporting
Installation
SKILL.md
Multi-Channel Reporting Skill
Generates cross-channel advertising performance reports using Google Ads API Report Fetcher (GAARF) patterns. Token-efficient summaries instead of raw data dumps.
Capabilities
- Executive summaries - High-level spend, conversions, ROAS across all channels
- Channel comparison - Side-by-side platform performance
- Top/bottom performers - Identify winners and losers to act on
- Daily data extraction - Scheduled pulls for trend analysis
Report Types
| Report | Description | Use When |
|---|---|---|
| Executive Summary | Totals + KPIs across channels | Weekly/monthly reviews |
| Channel Summary | Per-platform breakdown | Budget allocation decisions |
| Campaign Performance | Top/bottom campaigns | Optimization meetings |
| Trend Report | Day-over-day/week-over-week | Identifying anomalies |