Negative Keyword Miner

Systematic approach to extracting, categorizing, and managing negative keywords across Google Ads and Microsoft Ads campaigns. Covers search term report analysis, AI-assisted categorization, match type strategy, shared lists, cross-campaign conflict detection, and industry-specific templates.

Capabilities

1. Search Term Report Analysis - Pull and analyze search queries that triggered ads
2. AI Categorization - Automatically classify irrelevant queries by category
3. Match Type Analysis - Detect broad match bleeding and close variant issues
4. Negative List Management - Build campaign-level and shared negative keyword lists
5. Cross-Campaign Conflict Detection - Find negatives that block desired traffic
6. Industry Templates - Pre-built negative keyword lists by industry vertical

Workflows

Workflow 1: Search Term Report Mining

Step 1: Pull search term report via GAQL