Pixel & CAPI Auditor

Comprehensive audit framework for client-side pixels and server-side Conversions APIs across Meta, Google, TikTok, LinkedIn, Reddit, and Microsoft Ads. Covers setup verification, Event Match Quality optimization, deduplication validation, and diagnostic commands.

Capabilities

1. Meta Pixel + CAPI Audit - Verify Pixel firing, CAPI events, EMQ scores, and deduplication
2. Google Enhanced Conversions Audit - Validate enhanced conversion setup and consent mode
3. TikTok Events API Audit - Check pixel and server-side event configuration
4. LinkedIn Insight Tag + CAPI Audit - Verify tag installation and conversion API
5. Reddit CAPI Audit - Validate Reddit pixel and server-side tracking
6. Microsoft UET + Offline Conversions - Audit Universal Event Tracking and offline uploads
7. Cross-Platform Deduplication - Ensure events aren't double-counted

Meta Pixel + Conversions API

Audit Checklist