platform-cost-benchmarks
Installation
SKILL.md
Platform Cost Benchmarks (2025-2026)
Use these benchmarks to advise on budget planning, CPA targets, and platform selection. They're directional, not exact — always compare against the user's actual data when available.
CPM by Platform
| Platform | Avg CPM | Range |
|---|---|---|
| TikTok | $4-$7 | $3-$15 |
| YouTube | $6-$8 | $3-$12 |
| Meta (Reels) | $7-$10 | $4-$18 |
| Meta (Feed) | $8-$12 | $5-$20 |
| Google Display | $3-$5 | $1-$10 |
| Google Search | $10-$30 | up to $50+ |
| $33-$65 | $20-$100+ |