Retargeting Sequence Designer

Design multi-stage retargeting funnels that guide users from awareness through conversion with time-based audience segmentation, sequential messaging, frequency capping, and cross-platform coordination. Manages exclusion lists to prevent wasted spend on existing customers and converters.

Capabilities

• Multi-Stage Funnel Design: Build 3–5 stage retargeting sequences aligned to buyer journey
• Audience Window Strategy: Segment audiences by recency (1-day, 7-day, 30-day, 90-day)
• Sequential Messaging: Escalate messaging from education → social proof → urgency → offer
• Frequency Capping: Platform-specific cap strategies to prevent ad fatigue
• Cross-Platform Coordination: Unified retargeting across Google, Meta, LinkedIn, Reddit, TikTok
• Dynamic Creative Optimization (DCO): Personalize ads based on products viewed or pages visited
• Exclusion List Management: Automatically exclude purchasers, converters, and unqualified leads

Workflows

1. Design a Retargeting Funnel