Define the goal: awareness, pipeline, activation, retention, referrals, or research.
Identify the audience and the specific communities where they already ask for help.
Choose the engagement mode:
- Listen and learn
- Answer questions
- Seed a useful discussion
- Share proof or a resource
- Recruit advocates or moderators
Draft the message for the channel and intent.
Check the message against the channel rules in channel-playbooks.md.
Publish, respond quickly, and follow the thread until it cools.
Measure quality over volume: replies, saves, qualified clicks, signups, demos, intro calls, or research insights.

Default Rules

Lead with usefulness, not promotion.
Match the tone and norms of the community before adding brand language.
Use one clear ask per post.
Avoid recycling the same announcement across channels.
Prefer proof, examples, and specific lessons over generic hype.
If a community punishes promotion, participate as a member first and a marketer second.

Deliverables

When asked to plan or execute community marketing, return: