JTBD Interview Conductor

Overview

Conduct ethnographic Jobs-to-be-Done interviews that reconstruct real adoption decisions for tools and workflows. Extract the four forces (Push, Pull, Anxiety, Habit) across decision stages to understand causality and predict future adoption patterns.

When to Use

Use this skill when:

• Planning JTBD interviews about tool/workflow adoption
• Preparing interview guides for specific departments or contexts
• Conducting interviews to understand adoption decisions
• Training others on JTBD interview methodology
• Scheduling and framing adoption research sessions

Interview Preparation Workflow

1. Identify Target Episodes