Product Coaching

Overview

Coach product managers, product owners, and product leaders using evidence-based frameworks from Marty Cagan's Empowered and Transformed books. Build capability through structured assessment, phased coaching plans, and teaching moments that turn real work into learning opportunities.

When to Use This Skill

Invoke this skill when:

• Coaching product managers/owners on discovery, strategy, or stakeholder collaboration
• Reviewing discovery work (journey maps, research, prototypes) with a coaching lens
• Teaching evidence-based methods and helping distinguish assumptions from validated insights
• Guiding transformation from feature factory to product operating model
• Creating coaching plans based on competency assessments
• Conducting coaching sessions focused on skill development
• Helping with specific product challenges using Cagan's frameworks

Core Coaching Philosophy (Empowered Ch. 7)