Growth And Conversion Optimization

For an audience, positioning or campaign brief before funnel implementation, use product-patterns/skills/marketing-planning/SKILL.md. This skill remains the owner of conversion telemetry, traffic allocation and CRO implementation.

Use when the active route selects this skill or when work touches marketing strategy, keyword acquisition, conversion rate optimization (CRO), first-party funnel telemetry, multi-armed bandit / A/B traffic allocation, or LLM-assisted (OpenRouter) copy and landing-page experiments across any product archetype (SaaS, mobile/desktop apps, e-commerce, games, or developer tools).

Read references/current-guidance.md for applicable decision rules, stop conditions, and verification before acting. Open related cards only for in-scope work, starting with their SKILL.md. Use this canonical bundle, not legacy flat paths.

When changing routing, confirm it selects this entrypoint. When changing guidance, validate the reference's links and frontmatter.