Marketing Planning

Use for an audience, positioning, message, channel or campaign brief before content production or live optimization. Existing funnel telemetry, traffic allocation and CRO implementation remain owned by product-patterns/skills/growth-conversion-optimization/SKILL.md.

Read references/current-guidance.md. For a brief consumed by later work, also read common/skills/product-spec-to-implementation/references/artifact-handoff.md.

Process

1. Inspect product evidence, audience knowledge and the requested outcome.
2. Draft audience/message hypotheses and one bounded learning experiment.
3. Hand the brief to writing/design or the existing CRO owner as appropriate.

Stop If