Blog post to explainer

A post becomes a short explainer: one Tella Motion scene per idea, cut together on the beat of the music (or on the speaker's words). The viewer should get the post's point with the sound off. Builds on tella-plan-video (the script), tella-title-cards and tella-explainer-graphics.

The look: field and column

Every scene is a printed page on a 12-column grid plus one solid colour field: a full-bleed rectangle whose inner edges sit in the grid's gutters, so each layout is a deliberate split of the frame (right five columns, left half, top band, full frame, bottom band), never a card floating in space. The field frames the scene's main idea: the big number sits in it, the footage fills it, the page capture hangs in it.

At every cut the field changes shape from this scene's layout to the next one's. Each scene starts with the field halfway between the last layout and its own and ends halfway to the next, so the cut lands mid-move and the video plays as one piece. A running header (series title left, e.g. "Tella blog · Self-updating help docs"; section label and NN/NN right) and a thin progress line never move, and invert where the field covers them.

1. Read the post, ask once

Fetch the URL and read all of it. Note the title, the one-line point, and every number, step, before/after, rule or list in the post's own words. Never add a fact, number or name it doesn't give. If you can't reach the page, ask for the text.