Competitor Analyzer

Scrape competitor websites to extract real messaging, pricing, CTAs, and social proof. Uses Firecrawl for direct web data extraction. Enriches competitive-intel.md with actual website data.

Purpose

Competitor Analyzer bridges the gap between what we hear about competitors and what they actually say on their websites.

• competitor-finder (Perplexity) answers: "Who are they and what's their general positioning?"
• competitor-analyzer (Firecrawl) answers: "What exact words, prices, and proof do they put on their pages?"

The output enriches research-memory/competitive-intel.md — adding [competitor-analyzer] tagged sections for website messaging detail, pricing intelligence, and cross-competitor patterns. This real data feeds downstream skills (brand-voice, direct-response-copy, positioning-angles) with competitor language they can actually counter.

Prerequisite