competitor-analyzer
Competitor Analyzer
Scrape competitor websites to extract real messaging, pricing, CTAs, and social proof. Uses Firecrawl for direct web data extraction. Enriches
competitive-intel.mdwith actual website data.
Purpose
Competitor Analyzer bridges the gap between what we hear about competitors and what they actually say on their websites.
competitor-finder(Perplexity) answers: "Who are they and what's their general positioning?"competitor-analyzer(Firecrawl) answers: "What exact words, prices, and proof do they put on their pages?"
The output enriches research-memory/competitive-intel.md — adding [competitor-analyzer] tagged sections for website messaging detail, pricing intelligence, and cross-competitor patterns. This real data feeds downstream skills (brand-voice, direct-response-copy, positioning-angles) with competitor language they can actually counter.
Prerequisite
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