competitor-finder
Competitor Finder
Identify your competitive set and map their positioning, messaging, pricing, and channel activity. Uses Perplexity for competitive intelligence. Output is the foundation that competitor-analyzer and competitor-visual enrich.
Purpose
Competitor Finder is the starting point of competitive intelligence. It answers:
- Who are we actually competing with? (direct AND indirect)
- How does each competitor position themselves?
- What are their core value propositions and target audiences?
- What pricing models and ranges do they use?
- Which marketing channels are they active on?
- Where are the gaps and opportunities?
The output — research-memory/competitive-intel.md — is the skeleton that two downstream skills build upon:
- competitor-analyzer (Firecrawl) adds website messaging detail: headlines, CTAs, pricing pages, social proof
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