Competitor Visual

Capture competitor landing pages with Playwright and analyze design patterns — color, typography, layout, visual tone, and responsiveness. This is the final step in the competitive chain: competitor-finder → competitor-analyzer → competitor-visual.

Purpose

Copy tells people what you say. Design tells people how you feel.

Competitor Visual captures what text scraping cannot — the visual identity of competitor landing pages. It produces:

• Screenshots of hero sections, feature pages, and pricing pages
• Extracted color palettes, typography stacks, and layout patterns
• A cross-competitor visual comparison matrix
• Design gaps and visual differentiation opportunities

Output enriches research-memory/competitive-intel.md (Design Patterns section) and saves screenshots to research-skills/screenshots/.