direct-response-copy
Direct Response Copy Skill
Trigger keywords: direct response, copywriting, landing page copy, sales page, sales copy, ad copy, headline, CTA, conversion copy, persuasion, landing page, hero section, call to action, write copy, page copy, ad headline, sales letter
Write conversion-focused copy for landing pages, sales pages, ads, and emails. Built on 100+ years of direct response methodology — Schwartz, Ogilvy, Halbert, Hopkins — updated for today's internet and elevated with your brand voice.
Brand Memory Protocol
Before writing any copy, check for the brand-memory/ directory.
- If
voice-profile.mdexists → apply tone, vocabulary, personality to all output - If
positioning.mdexists → use the chosen angle as the copy's strategic foundation - If
audience.mdexists → tailor language, pain points, and examples to the target - If none exist → warn the user:
"No brand memory found. I can still write copy, but it'll be generic. For best results, run Brand Voice (02) and Positioning Angles (03) first."
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