Lead Magnet Skill

Trigger keywords: lead magnet, opt-in, freebie, free offer, gated content, email capture, lead gen offer, content upgrade, free tool, free guide, checklist, calculator, audit, assessment, quiz, opt-in offer, lead capture, email list, giveaway, downloadable, resource, free download

Design, validate, and build opt-in offers people actually want. This skill doesn't just brainstorm ideas — it scores them, picks the winner, and generates the actual deliverable (interactive HTML tools, markdown guides, checklists) ready to deploy.

Lead magnets are the bridge between "browsing" and "buying." They sit at the intersection of the Conversion Stack and the Nurture Stack:

Direct Response Copy → Frontend Design → LEAD MAGNET → Email Sequences → Nurture

Brand Memory Protocol

Before executing, check for the brand-memory/ directory.