Market Scanner

Scan and map your market landscape — size, structure, trends, and seasonality. Uses Perplexity for deep market research. Output feeds every downstream research and marketing skill.

Purpose

Market Scanner is the starting point of all research. It answers:

• What market are we actually in? (precise category, not vague industry)
• How big is it, and where is it headed?
• What macro forces are shaping it?
• How is the market structured?
• When does demand peak and trough?

The output — research-memory/market-landscape.md — becomes the shared context that every subsequent skill (competitor-finder, audience-profiler, brand-voice, SEO, copy, etc.) reads to stay grounded in market reality.

"Doing marketing without research is like driving without a map." — The Boring Marketer