Voice of Customer

Mine real customer language from communities, reviews, and forums. Uses Perplexity for community research. Output feeds copywriting, email, SEO, and every execution skill.

Purpose

Voice of Customer answers the question "What words do our customers actually use?" It produces a Customer Language Bank with four categories:

• Pain Expressions — Complaints, frustrations, problem descriptions
• Desire Expressions — Wishes, aspirations, ideal outcomes
• Comparison Language — How customers evaluate and compare alternatives
• Trigger Phrases — What finally pushes them to buy, subscribe, or switch

The output — research-memory/customer-language.md — is the language foundation that copywriting (06), SEO (07), newsletter (08), email sequences (09), and content atomizer (10) reference to write in customers' own words.

"Every customer photo is an ad. Every review is copy. Every unboxing video is content. You're not creating marketing — you're curating what customers already give you."