app-store-optimization
Installation
SKILL.md
App Store Optimization (ASO)
Overview
Optimize mobile app visibility and conversion in App Store and Google Play. Cover keyword research, metadata optimization, creative assets, ratings management, and localization.
Instructions
How store algorithms work
Apple App Store indexes: App Name (30 chars, highest weight), Subtitle (30 chars), Keyword field (100 chars, hidden), In-App Purchase names, Developer name. Apple does NOT index the description for search.
Google Play indexes: App Title (30 chars, highest weight), Short Description (80 chars), Long Description (4000 chars, 2-5% keyword density), Developer name, Package name. Google also factors engagement metrics: install velocity, retention, crash rate, uninstall rate.