Copywriting

Overview

Page copy has one job: let a particular visitor work out, in the few seconds they give it, what this is, whether it is for them, and what to do next. Usability research has found for decades that most visitors scan a page instead of reading it, and that concise, scannable, plainly worded text is measurably easier to use than promotional prose. So the work is mostly decisions made before any sentence is written: who is reading, what they already know, what can be proved.

The skill returns copy placed where it will live (the component, the Markdown file, the translation file), a short brief that explains the choices, alternatives for the headline and button, and a list of claims the user must confirm before publishing.

Instructions

1. Find the copy and the constraints

Locate the page and any strings it pulls in before asking questions:

grep -rnE "<h1|<h2|title:|description:" src/app src/pages content 2>/dev/null | head -30
ls locales messages i18n 2>/dev/null